Released on: June 24, 2008, 10:47 am

Press Release Author: Ryan Moss / GoMobile Advertising

Industry: Advertising

Press Release Summary: Goodwill, along with GoMobile Advertising, launches summer
campaign for high-end clothing at local Goodwill stores by using experiential
outdoor advertising.

Press Release Body: SEATTLE - Prada, Abercrombie+Fitch and Marc Jacobs: These are
not names that you would typically associate with your local Goodwill store, but
beginning this summer, you will! Currently in Shoreline and launching in Bellevue
and Seattle this year, Fashion Focus, a new section of brand name and designer
gently-used clothing offers big brands at Goodwill's trademark low prices.

"We want Goodwill to be synonymous not only with our mission, to provide quality,
effective job training and basic education, but also with quality, stylish clothing
at amazing prices," said Catherine McConnell, Vice President of Development and
Communications at Goodwill.

In their Fashion Focus campaign, Goodwill is partnering with GoMobile Advertising to
create a 3D showroom on GMA's signature moving billboard trucks. The display
features dress forms in designer outfits and junior trends found at Goodwill stores
in a clean, all-white room backdrop.

"The 3D showroom is going to be extremely compelling to the public. The designer
looks really pop off of the stark white background, and we can't wait to see the
reaction it gets touring the Seattle streets," said Chris Schuler, President of
GoMobile Advertising.

The trucks began showcasing the exhibit around the Seattle area on Friday, June 20
and will finish Friday, June 27. Three scrolling billboards for Goodwill have also
been running on GoMobile Advertising trucks since their partnership began on March
3. Goodwill's campaign with GoMobile, which also features radio and newspaper
promotions, will wrap up in late December.

About Goodwill
Seattle Goodwill Industries is a private, nonprofit organization that has served the
central and northern Puget Sound since 1923. It provides free job-training and
education programs and services that help low-income and underserved people obtain
the skills they need to secure employment so they may achieve economic
self-sufficiency. For more information about Goodwill programs, please call toll
free at 1-877-GIVE4GOOD or visit the Web site at seattlegoodwill.org.

About GoMobile Advertising
GoMobile Advertising is an experiential marketing company offering several unique
alternatives to traditional print, radio, television and outdoor advertising to
deliver results on-air, online and on premise. With a mission to break through
clutter while focusing on branding, promotions and community, GoMobile is shaking up
the advertising world through its leadership in non-traditional media. For a sales
kit or more information about GoMobile Advertising, please contact Mike Seifert at
mseifert@gomobileadvertising.com or call 253-266-2164.



Web Site: http://www.gomobileadvertising.com

Contact Details: GoMobile Advertising
6805 S. 220th
Kent, WA 98032
(253) 394-1063